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Santhe

B2C Trust-First Design

Designing order and fulfillment workflows for a hyperlocal commerce platform connecting customers, Kirana stores, and delivery partners. Primary constraint: store owners unfamiliar with digital systems who needed to trust the product before using it.

My Role Product Designer
Contract engagement

Company Santhe
B2C hyperlocal commerce platform

Team Designer (me) + 1 frontend engineer

Duration Jan 2022 – Apr 2022
Contract

MVP Core flows shipped end-to-end in 3 months

3 User types served: customers, store owners, delivery partners

Low Cognitive load target for users aged 50+

Field Validated through direct feedback from store owners

05 Reflection

What I would do differently

[Placeholder — One honest paragraph. What did you miss? What took longer than it should have? What would you change if you started again?]

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