Founding Product Designer · 4+ Years

Building B2B SaaS
for enterprises
at high-stakes domains

Founding Product Designer at Carboledger, an enterprise B2B SaaS company. Built solutions across complex, high-stakes domains; including Supply Chain Bookkeeping & Compliance, Data Management & Analysis, and AI agents for organization reporting.

+ $0K/clientAdditional MRR per enterprise client via feature expansion
- 0%churnEnterprise churn reduced by redesigning core data workflows
+ 0%demosIncrease in demo requests with PLG initiatives
0xefficiencyImprovement in user's overall efficiency
Case studies2022 — Present
Projects
01 / 04
01
SecureShare
01Enterprise SaaS

SecureShare

Emissions Data Exchange Platform — Carboledger

End-to-end design for a confidential emissions data exchange platform. Built the IA, data models, dashboards, and hotspot analysis for enterprise compliance workflows.

20x improvement in data processing throughput
02
GreenSkills AI
02AI Product

GreenSkills AI

AI Agents Suite for ESG Reporting — Carboledger

Designed 5+ specialized AI agent suites for enterprise ESG reporting. Led domain research with industry experts, set UX guidelines, and built transparency-first patterns for AI-generated outputs.

Reduced ESG data collection from weeks to hours
03
SmartBalance
03Compliance Tooling

SmartBalance

ISCC Mass Balance Bookkeeping — Carboledger

Designed a mass balance bookkeeping tool for enterprise sustainability traders. Replaced spreadsheet reconciliation with an auditable, compliance-grade ledger workflow.

Replaced spreadsheet reconciliation for enterprise traders
04
Santhe
04B2C / Commerce

Santhe

Hyperlocal Commerce Platform

Led end-to-end UX research and design for three stakeholder-facing apps covering the full order-to-delivery journey.

MVP shipped & field validated with store owners
Where I Have Worked01 / 04
Carboledger
Santhe
Smarty Pants
Sijil Pharma

Carboledger

Jul 2023 – Present
>95% reduction in request turnaround
Founding Product Designer
  • Built a multi-user role system, allowing different departments to operate within the same platform, resulting in scope expansion and an upgrade in platform pricing, $2K additional revenue per client.
  • Redesigned an unstandardised enterprise data exchange workflow and defined AI extraction guidelines to reduce manual dependency, improving request handling efficiency by 20x (5-6/day to 100s/hour) and reducing churn by 70%.
  • Ran discovery on communication gaps, built a centralised communication channel, achieving 65% adoption among enterprise users, with 90% of active users resolving queries without reverting to email.
  • Defined API data model for interoperability with ERPs and external systems, covering 70+ data points per SKU, enabling enterprise compliance, and keeping operations uninterrupted.

Santhe

Jan 2022 – Apr 2022
MVP shipped & field validated
Founding Product Designer
  • Owned UX research and design for an Android-based app enabling local shop owners to deliver groceries on time.
  • Defined navigation and order-acceptance flows based on shop owners' tech literacy by providing the app in their native language; shipped MVP with a lean engineering team and iterated on usability.
  • Built customer, shop-owner, and delivery-person-facing apps, dedicated platforms for 3 individual stakeholders to make sure the entire journey from ordering to acceptance to delivering has been taken care of end-to-end.

Smarty Pants

Jan 2021 – Mar 2021
UX Designer
Redesigned the UX funnel for an environmentally friendly goods, B2C e-commerce platform for an Australia-based startup, improving navigation, usability, and information architecture to create a smoother shopping check-out experience.

Sijil Pharma

Mar 2021 – May 2021
Full-stack design to production
Product Designer
  • Designed a B2B pharmaceutical inventory management SaaS for SMBs, covering end-to-end tracking of incoming/outgoing medicines. 
  • Clarified unstructured requirements through user journey mapping and information architecture, turning scattered inputs into clear workflows.
AI & Independent ProjectsLiving — updated as I build
AI / TOOLING

Folio — Portfolio builder, built with AI

A multi-user portfolio platform where anyone can publish their work at a custom domain, managed through a purpose-built admin panel. Designed, planned, and directed by me, every line of code written by Claude. A test of how far a product designer can ship a full-stack product without touching code manually.

Read more →
Browser extension

TaskBoard: For day-to-day tasks management

A day-to-day task manager built entirely with Claude Cowork, designed to solve the problem of task overload, poor time estimation, and losing track of priorities throughout the day. Available on Github as browser extension.

Read more →
BlogsAll posts →
  • Impact of AI Agents in Redefining Human Computer Interaction (HCI)Jan 12, 2025 · 9 min readRead post →
  • Realistic Prototyping with v0: From UX POVFeb 2, 2025 · 9 min readRead post →
  • Challenges of building SaaS solutions for enterprisesMay 6, 2026 · 4 min readRead post →
Elsewhere

Check out my social media.

Process notes, shots from work in progress, and longer writing on designing for regulated domains — spread across a few places.

LinkedInin/anubhavp2000↗Dribbble@anubhavp↗Behance@anubhavp↗Medium@pandeyanubhav229↗